Earning money as an affiliate: With or without a website?

Vitali Lutz
Expertise for Online-Marketing, Business
Updated on 26. April 2024
Alarm 3:40 Minutes reading time
Viewed 706 times

To earn money as an affiliate, you generally have two options: Create your own website or do without. Both options have advantages and disadvantages. This is exactly what we want to look at in this article.

Earning money as an affiliate with a website?

There are many ways to earn money with a website. One of the most popular ways is affiliate marketing. With affiliate marketing, you advertise the products or services of other companies on your website. You receive a commission for every sale that is made via your link.

There are many affiliate marketing programs that you can use to earn money with your website. But first you need to create a website with good and useful content for visitors.

The big advantage of having your own website is that you can use it not only for affiliate products, but also later for your own products or services. Or you can even sell advertising space to advertisers to make money.

The website can be ideally used to sell your own products or services. This can be anything from physical goods to digital products such as online courses or e-books. A website is the ideal platform for this.

What are the advantages of using a website as an affiliate?

There are a number of benefits to using a website for marketing purposes:

  1. You have full control over how you earn money on the website. Nobody can tell you how to monetize it.
  2. Stable income through stable visitor numbers, provided you manage to generate stable visitors via social media and search engines through strong content.
  3. Website owners can generate revenue through advertising, selling products and subscriptions or through email marketing.
  4. Websites can serve as platforms for social networks and blogs, connecting people with like-minded people.
  5. Websites also serve as a digital portfolio, allowing entrepreneurs to showcase their work in an easily accessible format. But an affiliate can also demonstrate a high degree of professionalism.

What are the disadvantages that make a website unattractive for the affiliate?

  1. Creating a website is not easy. You have to get to grips with the technology and invest time.
  2. You have a lot of responsibility, because you are the operator of the website and have to comply with legal regulations.
  3. Running a website takes a lot of time. In many cases, running a website professionally is a full-time job.
  4. Since you usually have sole control over the development of the website, gross errors can even ruin the website economically.
  5. And you have to bear in mind that you are committed to a website for a long time. It is not uncommon for websites to be operated for decades.

Do you need a website to earn money as an affiliate?

It is important to know that it is not necessary to create a website as an affiliate. Many affiliates make it easy for themselves and use the websites of others. Take YouTube, for example...

Countless affiliates build a YouTube channel with as many subscribers as possible instead of a website and use the platform to promote products. They simply use a third-party website to earn money.

The same can be done with other platforms, be it Facebook, Twitter, Instagram, TikTok or hundreds of others. All you have to do is create content that others like.

However...

Your website can be a very important foundation for making money. If you use other platforms, they may block you. For example, if you upload videos to YouTube and commit a copyright infringement, your account will be banned.

And then you're out.

Nobody can block your website. If the technical operator of your website, also known as the hoster, terminates your contract, you take the domain and all website data to another provider and are back online within a few hours or days.

I have also found that you can build up relatively stable traffic with your own website. This in turn is a very important factor for stable income.

However, you also have to keep in mind that it can take months and years for a website to generate stable income. Too many factors play a role in the amount and sustainability of income, especially the quality of the content and the regular creation of content should be emphasized here.

Conclusion

It can be a good idea to use the website as an affiliate to earn money. It offers a certain stability if it is run professionally and, above all, actively.

However, setting up and running a website is no easy task. Many websites are abandoned within a few months because the operators have underestimated the effort involved.

In many cases, it can even be an advantage not to have your own website and simply use other platforms on the internet as an affiliate. This saves a lot of time, which can then be used to get to know the other platforms better and, above all, to learn how to use them profitably.

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