Instead of just working with the standard links that are made available to every affiliate, there are so-called deep links that can be used specifically for more affiliate income.
What is a deep link?
Every affiliate works with special links, which are also known as affiliate links. Such a link is associated with a fixed web address and when someone clicks on it, he usually ends up on a landing page, which is usually an offer page.
There are also deep links, which are often easy to create and allow the affiliate to choose which landing page the prospect ends up on after clicking.
Let's say we are promoting an email marketing solution for bloggers and want to create a campaign for a specific target group, namely bloggers who want to combine email marketing and blog feed.
We take a normal affiliate link, modify it accordingly so that the destination address is a subpage of the vendor whose specific product feature we want to promote, and we make sure that the subpage contains information that is informative for our target audience/campaign.
So deep links are about defining the destination address that someone lands on after clicking on our affiliate link.
How to create a deep link?
In many cases, deep links can be created separately in the affiliate account. It is not uncommon to set the link directly in the affiliate link as an additional parameter:
https://www.example-product.com/aff=12345&deeplink=https://...With the AWIN partner network, for example, deep links can be created very quickly and easily using a URL parameter:
https://www.awin1.com/cread.php?awinmid=16327&awinaffid=45628&ued=https://...Note the parameter &ued=, because you can use it to define any target page that is ideally optimized for our advertising measure.
Why you should use deep links
Deep links are a very useful tool for us affiliates because they allow us to determine what happens after clicking on an affiliate link. With normal affiliate links, the provider who pays us a commission determines what happens after the click.
The biggest advantage is perfectly optimized affiliate systems.
An example: We want to promote a watch for divers. We create a simple landing page on which a good watch specifically for divers is presented in a video. Below the video is our affiliate link.
Once the simple marketing system is set up, we create a deep link and every prospect goes through the system, leading to a commission in the best case scenario.
Affiliate marketing today is all about systems. These can be as sophisticated as you like and can have any objective. Some are designed to sell something immediately, others make the sale after an effective warm-up phase, pre-selling.
In this case, deep links are an excellent tool to link our systems to an affiliate product.
Conclusion
Always find out whether deep links are also available for your affiliate program. You only have advantages if you use this function, because in this case you can freely choose the target page after the click.
With normal links, you never know where the potential customer will end up after clicking on the ad link. With deep links, on the other hand, you can pick the best subpage for a product – the subpage where you think you have the best chance of earning a commission.
Ideally, every target page can be set as a deep link, including your own landing pages.