The best alternatives for the Amazon affiliate program

Vitali Lutz
Expertise for Online-Marketing, Business
Updated on 03. October 2024
Alarm 3:50 Minutes reading time
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As an affiliate, you rarely work with just a handful of partner programs. Many affiliates generate high revenues with a large number of individual programs, which together lead to higher revenues.

This also applies to affiliates who work with a single affiliate program. Amazon can be a good employer for affiliates, but it is highly recommended to include other affiliate programs in your daily affiliate activities.

Why look for an alternative to the Amazon affiliate program?

Even though Amazon is a good source of income for many affiliates, an experienced affiliate knows that they should diversify their income sources as much as possible to avoid a complete loss of income.

Amazon is very strict when it comes to a successful long-term partnership. So not only do you have to send quality prospects to Amazon through your affiliate links, but you also have to make sure that you don't engage in any prohibited advertising.

All in all, it can be difficult to find the balance between high earnings with Amazon and long-term success with the affiliate program. Ideally, you should make sure that you generate secure income from Amazon and open up additional sources of income.

What are real alternatives to Amazon?

In order to find real alternatives to Amazon, you first have to take a close look at the features that Amazon offers and consider what you could do without in alternative offers.

First things first: Amazon has set the standard when it comes to affiliate marketing. Finding a 1:1 replacement is almost impossible. There is simply no affiliate program that could take the crown from Amazon.

The important thing is that the alternative

  1. offers a wide range of products so that you can monetize many topics as an affiliate.
  2. the commissions are fair and you have the chance to make a profit in the end, even with paid advertising campaigns.
  3. offers an easy-to-use and clear user interface to make the affiliate's daily work easier.
  4. confirms and transfers commissions as quickly as possible.

If you are looking for the best alternative to the Amazon affiliate program, you are in good hands with the following providers:

eBay Partner Network

After Amazon, eBay is the second largest shopping platform on the internet. Fortunately, eBay also offers an opportunity to earn money as an affiliate with product recommendations: the eBay Partner Network.

eBay Partner Network
eBay Partner Network

You can register as an affiliate free of charge and recommend billions of products in different languages. The commission model is similar to Amazon, i.e. you receive a commission as soon as someone buys something on eBay via your affiliate link.

Payment is made internationally, so you can be sure that you will receive your money no matter in which country you are active as an affiliate.

Walmart affiliate program

Walmart is as huge as Amazon is, both have millions of products that can be bought online within a few mouse clicks. The good thing for affiliates is that Walmart has an in-house affiliate program that works quite similarly to Amazon's program.

Sign up for free, include specific product links in your advertising platform, which is usually a website, blog or social media page. After someone clicks on your advertising links and buys something from Walmart, you get a commission.

I would consider Walmart one of the best alternatives for Amazon affiliates, especially because it offers a wide range of products and a fair commission rate. Walmart is definitely worth a try for any serious affiliate.

AWIN affiliate netzwork

Affiliate networks, like AWIN, should not be missed out. In an affiliate network, it is not uncommon to find hundreds of partner programs for which you have to apply individually. As soon as you have been accepted by the operator of the affiliate program, you can use the advertising material and earn money.

AWIN affiliate netzwork
AWIN affiliate netzwork

The big advantage is that you can choose the affiliate program very easily and, of course, compare the commission levels for certain products. This way you can be sure that you are earning the maximum amount per sale.

Make sure that you limit your search to online stores, as you want to work with the largest possible stores that offer thousands of products.

Product databases that you can use programmatically as an affiliate can also be advantageous. This allows product data to be displayed on the website, with the price in particular always being automatically adjusted, as the data is obtained live directly from the store.

Conclusion

Although there are some good alternatives to Amazon for affiliates, it's not surprising that none of these alternatives can really replace Amazon. At the very least, you'll realize this when you simply make less money with the same advertising effort.

Amazon is a strong brand and enjoys a high level of trust among customers, making it easier for affiliates to earn commissions as the purchase threshold is simply lower than with other providers.

Nevertheless, as an affiliate, you should spread your income across several sources so that you are not left without an income if your account is suspended.

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